Saturday, 3 September 2011

Emirates Craves Apple’s Cool in Online Push for 4,000 Crew




UAE Aviation-News
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Emirates Craves Apple’s Cool in Online Hiring Drive

Emirates, the largest international airline, is advertising 4,000 cabin-crew jobs via online music provider Spotify Ltd. as it strives to attract international staff for the world’s biggest fleet of Airbus SAS superjumbos.
Emirates needs to boost flight attendant numbers by a third to 16,000 during the year through March as it adds five double- deck, 517-seat A380s, for a total of 20. Ads on Facebook Inc., the No. 1 social website, may follow as the Dubai-based company seeks English-speaking, tech-savvy recruits aged from 21 to 30.
With Qatar Airways Ltd. and Abu Dhabi’s Etihad also adding staff, Emirates aims to leverage its status as long-haul market leader to become employer of choice among would-be cabin crew, akin to Apple Inc. (AAPL) in computing and Nike Inc. (NKE) in sporting goods, advertising manager Sardar Khan said in an interview.
“We’ve growing rapidly and that presents a massive hiring challenge,” Khan said. “Apple and Nike are aspirational brands and we like to think of ourselves as in that league. Your friends are going to think, wow, you’re working for them?”
Apple rose three places to 17th in last year’s 100-company Best Global Brands ranking from Interbrand, posting the biggest gain in recognition, while Nike advanced one spot to 25th. The maker of the iPhone also came 18th in a 2010 ranking of the 50 most attractive employers from recruitment-branding consultant Universum. Coca-Cola Co. (KO) and Google Inc. (GOOG) were placed top of the two surveys, while airlines were absent from both.

Bloomberg
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